Cherie Fletcher is a self-taught Makeup Artist and Licensed Esthetician who was born and raised in New York. At the age of 9, Cherie discovered her love for visual art and pursued that passion through High School. It was in her drawings that her love for beauty was evident as she would always perfect the face first in her work. Having a creative and intuitive nature, art was not her only passion. Cherie went on to study Chemistry, Plastics Engineering and Materials science at Bronx Community College and Umass Lowell where she published and presented her research in conductive polymers and reactive polymer coatings and placed in competitions nationally and internationally.
Cherie decided to shift course and went on to study Esthetics at Aveda Institute. While in school she was encouraged to do a student makeup submission for the North American Hairstylists Awards and in that moment it all connected for her. Since then, her focus has been on perfecting the skin’s canvas and promoting healthy skin, not just looks. With her extensive background in science, her love of art and the skills she learned at Aveda combined, Cherie is able to achieve a desired look while still considering the skin’s integrity.
Cherie has been an artist on the Aveda Makeup team since 2015 where she was awarded many opportunities to hone her craft. Her experiences include, New York Fashion week runway shows with brands such as Nautica, Fenty by Puma and Oscar De LaRenta under key artist Fawn Monique and Elie Tahari, Nike Swim and Jordache under key artist Janell Geason. She has also participated in London Fashion week with designers such as Ashley Williams and Robert Einer under key artist Janell Geason. Other credits include Wan Hung, Fashion for Peace and Concept Korea to name a few. Her work has already been featured in two publications; Elegant Magazine and the cover of Horizon Magazine. Her brushes have touched countless supermodels and celebrities such as Maria Borges, Pat Cleveland, Lisa Price, Aaron Phillips, Caroline Vreeland and Jeff Hova.
When Cherie is not booked on a project and in town, she works out of Vinyl Hair in New York City where she provides services such as brow tinting and shaping, lash application, facials, spray tanning, waxing and make up. She also styles hair upon request. As She continues to expand on her skill, Cherie never loses sight of her true passion which is helping people “love the skin they’re in.”